Learn to Adapt

• Technology Review: Market Watch: Convergence Is King – On in a series of articles Tech Review has on "The Future of Media". Convergence marches on. A great summary quote from the article: "The key technical characteristic of what works is the ability to facilitate consumers' desire to read, watch, or listen to any content they want, anywhere, anytime."
• Invent Your Own Computer Games with Python – An educational diversion for the budding computer programmers in your family!

written by Jeff Kelly \\ tags: bookmark, Business, convergence, games, l2a, media, monetization, newspapers, programming, python, tutorial, twx

• Does social media really correlate with the bottom line? Color me skeptical – Larry Dignan at ZDNet does a good analysis of the recent report by the Altimeter Group & Wetpaint. My take: while having a sound social strategy does not in and of itself promise success, in today's market every successful business must have a sound social strategy.
• Seeking Semantics in Government « Shepherd’s Pi – Lewis Shepherd quickly disembowels yet another fluff article on the move to 2.0 (or 3.0?) technologies. He's spot on that the intelligence community is one of the leaders in the government pack on this.

written by Jeff Kelly \\ tags: bookmark, Business, government2.0, intelligence, l2a, marketing, monetization, semanticweb, socialmedia, Web2.0

I wanted to post this video for two reasons: 1) They used the nearly the same headline as I did (and who knows how many others have ;o); and 2) while my post is a dry review of the ways to generate revenue on the Web, Charlene Li and Sarah Lacy have a brief but interesting discussion about why monetizing social networks is different from search and other general Web advertising (the favored monetization model on the Web).  I especially liked Charlene’s comment that Twitter may be amassing a more valuable data set than Facebook because they capture what “people are paying attention to” right now.  Take five minutes to check it out:

written by Jeff Kelly \\ tags: advertising, facebook, monetization, money, social networking, Twitter

• OUseful Info: Education 2.0 Business Models – Though it does not directly address "Education 2.0" business models, this page provides a nice summary of different resources on the monetization aspect of Web 2.0.
• Taking social networks abroad – Why MySpace and Facebook are failing in Japan – Great post on the importance of "society" in social networking from Serkan Toto at TechCrunch
• Enterprise cloud computing gathers steam | Enterprise Web 2.0 | ZDNet.com – Dion weighs in on the current state of cloud computing. A great summary article on the topic!
• Six Degrees of Wikipedia – An interesting page put together by Stephen Dolan does an analysis relationships between articles in of Wikipedia. Try out the "find shortest path" section – interesting. Google recently announced that there are actually an average of 6.6 degrees of separation between the billions of pages they index on the Web. It is indeed a small world (wide web).

written by Jeff Kelly \\ tags: algorithms, bookmark, Business, cloudcomputing, datamining, facebook, hinchcliffe, l2a, monetization, saas, socialnetworking, statistics, Web2.0, wikipedia

• Poking Holes In The Long Tail Theory – An updated view of the Long Tail. No big news here – it has always been an "leverage the tail in addition to the head" not a "leverage the tail instead of the head" proposition.
• Dawn of the Un-book — Internet Time Blog – Jay Cross takes a look at the decline of book readership and proposes the "un-book" to consumerize authors work. Includes interesting statistics about book reading in the US

written by Jeff Kelly \\ tags: bookmark, books, Business, l2a, learning2.0, longtail, monetization, publishing, Society, statistics, trends, Web2.0