http://learn2adapt.com/blog Occasional prattle on life and learning in the 21st century Tue, 31 Jan 2012 17:03:21 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://learn2adapt.com/blog/2010/03/12/l2a-links-for-march-12th/ http://learn2adapt.com/blog/2010/03/12/l2a-links-for-march-12th/#comments Fri, 12 Mar 2010 17:05:06 +0000 Jeff Kelly http://learn2adapt.com/blog/?p=274

• Dan Barber: How I fell in love with a fish | Video on TED.com – A great video from Dan Barber gives food for thought (ouch – bad pun) about sustainability and how we should give more thought to where we get what we eat.
• Cheat Sheet For Social Media | Online Media Gazette – An interesting "cheat sheet" from Dre McLellan on how companies can leverage the various social media sites. Needs some review and validation…

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• Does social media really correlate with the bottom line? Color me skeptical – Larry Dignan at ZDNet does a good analysis of the recent report by the Altimeter Group & Wetpaint. My take: while having a sound social strategy does not in and of itself promise success, in today's market every successful business must have a sound social strategy.
• Seeking Semantics in Government « Shepherd’s Pi – Lewis Shepherd quickly disembowels yet another fluff article on the move to 2.0 (or 3.0?) technologies. He's spot on that the intelligence community is one of the leaders in the government pack on this.

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• Michael Geist – Harvard Study Finds Weaker Copyright Protection Has Benefited Society – Interesting study. But we're not in this for the benefit of society are we? I thought it was about greed. ;o)
• Enterprises and Social Media: 5 Must-Haves – Ravit Lichtenberg provides a tidy list summarizing what organizations must do to get their social media game on.
• More Talk, Less Chalk: Lexically Sparse Slides Improve Recall of Taught Material – New study reinforcing what we have been telling folks for years in our presentation skills course: "… use of presentation software, whereby information is simultaneously delivered verbally and visually, risks overloading students' working memory and impairing learning."

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• Twitter / FDArecalls – FDA has started using Twitter to announce recalls. A great example of how the Feds are beginning to adopt social media tools!
• Pew Internet: Generations Online in 2009 – Over half of the adult internet population is between 18 and 44 years old. But larger percentages of older generations are online now than in the past, and they are doing more activities online, according to surveys taken from 2006-2008.
• Pew Internet: Adults and SNS – The share of adult internet users who have a profile on an online social network site has more than quadrupled in the past four years — from 8% in 2005 to 35% now, according to the Pew Internet & American Life Project's December 2008 tracking survey.
• The End of Marketing and PR? | Steve Kayser’s Riffs, Tiffs and What Ifs – Steve Kayser puts together a really robust list of examples of how "Web 2.0" is changing the world of marketing. A great case study resource too!

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• Social Media Marketing – Who, What, When, Where, Why and How? – Mike Fruchter puts together a great list of things you should be asking yourself as you begin your trek into social media marketing.
• Will YourEnterprise 2.0 even make sense in 2009? – Venkatesh Rao has some spot-on predictions of how changing consumer behavior, 2.0 technologies, and the recession will create a "perfect storm" that forces the hand of traditional businesses in 2009.
• The Secrets of Marketing in a Web 2.0 World – WSJ.com – WSJ article provides a sound basic understanding of social marketing strategies. Business is slowly learning to join the conversation that the Cluetrain Manifesto told them about eight years ago.

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• Internet Interrupted: Why Architectural Limitations Will Fracture the ‘Net – Nemertes Research updates their important study that has great impact on the growth of SaaS and cloud computing.
• Don’t Buy Into These 10 Social Media Myths | SocialComputingMagazine.com – Eric Brantner lists 10 myths often associated with social media. Important food for thought for anyone planning their social marketing or community strategies.

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• 750,000 lost jobs? The dodgy digits behind the war on piracy – A very thoughtful and informative piece from Julian Sanchez that tries to get to the real cost of IP piracy. The cost to "the U.S. economy" seems to be considerably overstated. He also discusses the potential boon that piracy plays in the economy through its role in innovation.
• Analyst: Half of ‘social media campaigns’ will flop | The Social – CNET News – Adam Sarner, an analyst with market research firm Gartner, has projected that over 75 percent of Fortune 1000 companies with Web sites will have undertaken some kind of online social-networking initiative for marketing or customer relations purposes. But, he added in an interview with CNET News, 50 percent of those campaigns will be classified as failures.

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• 130 Social Media Marketing Examples From Major Brands – Peter Kim from SocialComputingMagazine.compulls together a really nice list of "Examples of companies using and being used by social media marketing…" Using social tools to build your brand is becoming increasingly important for every company. The Web is the "world's largest water cooler conversation" – ignore it at your brand's peril.
• Ten leading platforms for creating online communities – Dion puts together a list of top platforms for building online communities. From the article: "It’s beginning to be understood that communities aren’t just for socializing but for getting things done."

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• Instruction eLearning 2.0 and Quality : eLearning Technology – Tony Karrer resonds to comments regarding the "quality" of content being shared using Web 2.o tools (wikis, blogs) for learning. He's spot on in his response. I deal with the same resistance to change. The final accounting is "does performance improve?
• Even Poor Kids Are Social Network Savvy: Scientific American Podcast – Closing the "digital divide"? Study from the University of Minnesota says these days even the least privileged kids have profiles on MySpace and Facebook. And they’re on the internet all the time.
• Our Brains on Marketing: Scans Show Why We Like New Things: Scientific American – "We know not to judge a book by its cover—but new research shows that may be exactly what we do. Scientists have discovered that novel objects perk up the reward system of our brains"
• The End of Theory: The Data Deluge Makes the Scientific Method Obsolete – Chris Anderson postulates: "The new availability of huge amounts of data, along with the statistical tools to crunch these numbers, offers a whole new way of understanding the world." A transformational theory…
• It’s Not What You Know, It’s Who You Know: Work in the Information Age – Ethnographic research on personal social networks in the workplace, arguing that traditional institutional resources are being replaced by resources that workers mine from their own networks.
• SocialLearn: Bridging the Gap Between Web 2.0 and Higher Education at e-Literate – Martin Weller ponders: "when learners have been accustomed to very facilitative, … and adaptive tools both for learning and socialising, why will they accept standardised, unintuitive, clumsy and out of date tools in formal education?

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