Learn to Adapt

• Internet Interrupted: Why Architectural Limitations Will Fracture the ‘Net - Nemertes Research updates their important study that has great impact on the growth of SaaS and cloud computing.
• Don’t Buy Into These 10 Social Media Myths | SocialComputingMagazine.com - Eric Brantner lists 10 myths often associated with social media. Important food for thought for anyone planning their social marketing or community strategies.

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• 750,000 lost jobs? The dodgy digits behind the war on piracy - A very thoughtful and informative piece from Julian Sanchez that tries to get to the real cost of IP piracy. The cost to "the U.S. economy" seems to be considerably overstated. He also discusses the potential boon that piracy plays in the economy through its role in innovation.
• Analyst: Half of ’social media campaigns’ will flop | The Social - CNET News - Adam Sarner, an analyst with market research firm Gartner, has projected that over 75 percent of Fortune 1000 companies with Web sites will have undertaken some kind of online social-networking initiative for marketing or customer relations purposes. But, he added in an interview with CNET News, 50 percent of those campaigns will be classified as failures.

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• 130 Social Media Marketing Examples From Major Brands - Peter Kim from SocialComputingMagazine.compulls together a really nice list of "Examples of companies using and being used by social media marketing…" Using social tools to build your brand is becoming increasingly important for every company. The Web is the "world's largest water cooler conversation" - ignore it at your brand's peril.
• Ten leading platforms for creating online communities - Dion puts together a list of top platforms for building online communities. From the article: "It’s beginning to be understood that communities aren’t just for socializing but for getting things done."

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• Instruction eLearning 2.0 and Quality : eLearning Technology - Tony Karrer resonds to comments regarding the "quality" of content being shared using Web 2.o tools (wikis, blogs) for learning. He's spot on in his response. I deal with the same resistance to change. The final accounting is "does performance improve?
• Even Poor Kids Are Social Network Savvy: Scientific American Podcast - Closing the "digital divide"? Study from the University of Minnesota says these days even the least privileged kids have profiles on MySpace and Facebook. And they’re on the internet all the time.
• Our Brains on Marketing: Scans Show Why We Like New Things: Scientific American - "We know not to judge a book by its cover—but new research shows that may be exactly what we do. Scientists have discovered that novel objects perk up the reward system of our brains"
• The End of Theory: The Data Deluge Makes the Scientific Method Obsolete - Chris Anderson postulates: "The new availability of huge amounts of data, along with the statistical tools to crunch these numbers, offers a whole new way of understanding the world." A transformational theory…
• It’s Not What You Know, It’s Who You Know: Work in the Information Age - Ethnographic research on personal social networks in the workplace, arguing that traditional institutional resources are being replaced by resources that workers mine from their own networks.
• SocialLearn: Bridging the Gap Between Web 2.0 and Higher Education at e-Literate - Martin Weller ponders: "when learners have been accustomed to very facilitative, … and adaptive tools both for learning and socialising, why will they accept standardised, unintuitive, clumsy and out of date tools in formal education?

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