Learn to Adapt

Jon Stewart and crew provides a 5 minute introduction to Twitter:

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The always insightful Clay Shirky in a great interview with Joshua-Michéle Ross:

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A week or so ago, I was invited to chat with the folks at Inmagic about the current and future state of knowledge management and its relationship to social media.  They recorded the conversation for a podcast. I will leave it to their fine prose to explain the call (only adding that I was a biologist once – B.S in Biology from Purdue University – and I still don’t like the sound of my own voice ;o).

After you listen to the podcast, I would love to hear your thoughts on the conversation and whether you have encountered any resistance to social media from knowledge management practitioners.

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(Thanks to Mike Fruchter’s post on Louis Gray’s blog for pointing out this video)

Perry Belcher provides a very entertaining video on the etiquette of social media.  Though he styles it toward individuals, the ideas are just as applicable to organizations and brands.  Watch the whole video, but here is his list of seven secrets:

1. Be remarkable
2. Be fun
3. Be helpful
4. Be supportive
5. Be controversial
6. Be resourceful
7. Don’t be an asshole (i.e, don’t be a flogger)

If you like that one, you might also want to watch his How to Make Money with Social Media.  It does not go into any monetization details, but it expands the etiquette nicely into a pattern of good marketing behavior on the social Web.

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I wanted to post this video for two reasons: 1) They used the nearly the same headline as I did (and who knows how many others have ;o); and 2) while my post is a dry review of the ways to generate revenue on the Web, Charlene Li and Sarah Lacy have a brief but interesting discussion about why monetizing social networks is different from search and other general Web advertising (the favored monetization model on the Web).  I especially liked Charlene’s comment that Twitter may be amassing a more valuable data set than Facebook because they capture what “people are paying attention to” right now.  Take five minutes to check it out:

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